Monthly Archives: May 2013
When it comes to online ads, relevancy is the name of the game and Dynamic Keyword Insertion (DKI) is one of those ai???dirty little secretsai??? used by professional PPCersai??i??. One way that advertisers increase their relevancy is by including a Dynamic Keyword Insertion.
Writing ads for your PPC campaign can be a daunting task. You have limited ad space, so itai??i??s hard to get your message across. Nevertheless, it is important to constantly test and re-test your ad copy. In the long run, itai??i??ll improve your CTR.
If youai??i??re experiencing writerai??i??s block and donai??i??t know where to start, these are a few ai???must-havesai??i?? for your ad copy.