When it comes to online ads, relevancy is the name of the game and Dynamic Keyword Insertion (DKI) is one of those ai???dirty little secretsai??? used by professional PPCersai??i??. One way that advertisers increase their relevancy is by including a Dynamic Keyword Insertion.
Every PPCerai??i??s goal is to lower the cost/conversion ratio on their campaigns but the trick is to reduce your cost while not losing conversions or, to get more conversions for the same budget.
Here are a few things you can do with a click of a mouse without going in to a massive campaign overhaul.