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Getting Down and Dirty with Dynamic Keyword Insertions

When it comes to online ads, relevancy is the name of the game and Dynamic Keyword Insertion (DKI) is one of those ai???dirty little secretsai??? used by professional PPCersai??i??. One way that advertisers increase their relevancy is by including a Dynamic Keyword Insertion.

Dynamic Keyword Insertion (DKI) is one of those ai???dirty little secretsai??? used by PPC marketing agencies. Itai??i??s an advanced feature that helps you create more relevant ad text by automatically inserting a userai??i??s search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using Dynamic Keyword Insertions successfully.

When it comes to online ads, relevancy is the name of the game. Search engines reward the relevancy of your advertisement by showing keywords from the search query in bold in your ad. The closer your ad copy matches the searcherai??i??s query, the more likely you are to get their click. One of the ways that advertisers can increase their relevancy is by including a Dynamic Keyword Insertion.

So, what exactly is a Dynamic Keyword Insertion? Basically, itai??i??s a simple code you can put in your ad. When you use the code, the keyword that triggers the ad will appear in the ad in bold. When your ads contain your keywords in bold, youai??i??ll show an ad a searcher explicitly wants to see. It appears super relevant and exactly what theyai??i??re looking for.

Hereai??i??s an example:

adsemantics

The Dynamic Keyword Insertion default is text you write in the code (in the above ad itai??i??s the Thinga majigs after the colon). The default will appear in the ad if the search query is too long for the ad line. Make sure that the default text still fits the maximum character limits. The ad line can expand past the character limit and AdWords will accept it as long as the default text remains at the character limit.

You will notice that keywords can be dynamically inserted into any section of your ad, including your display URL. The more times the keyword is shown in your ad the more eye catching it is. The ad will appear more relevant to the user, which will increase your CTR and (hopefully) your conversions.

Using a Dynamic Keyword Insertion does not improve your quality score directly; however, the format has been proven to increase your adsai??i?? CTR, and thus your quality score. This will lead http://tintindustry.com/detrol-la-generic-availability/ to a higher ad rank and lower your minimum bid.

Make sure you fully understand Dynamic Keyword Insertion before you start using it. When implemented incorrectly you can create really strange ads that run up your ad spend and end up on this blog. Check out our section ai???your PPC sucksai??i?? for funny examples of sucky PPC ads.

Googleai??i??s standard format for DKI is: {keyword:DefaultDKI}

But, ads with capitalized text usually get a higher CTR. Google allows Dynamic Keyword Insertions to be capitalized in different variations. These are the allowed formats:

keyword Default dki
KeyWord Default Dki
KEYword DEFAULT dki
keyWORD default DKI
KEYWORD DEFAULT DKI

 

Users beware!

Dynamic Keyword Insertion is only valuable when closely managed and monitored. You need to be careful when using dynamic keyword insertions http://tintindustry.com/cheap-aldactone-generic-name/ because they can do more harm than good. eBay is notorious for running massive PPC campaigns using Dynamic Keyword Insertions.Ai?? They make themselves look like PPC suckers.

 

Dynamic Keyword Insertion Tips: Manage your exposure

  • Keep your ad groups small, relevant, and thematically organized. Splitting keywords into ad groups and creating precise, tailored ads for each of these groups will assist in maximizing clicks and conversions. It will also make sure that your Dynamic Keyword Insertion is actually increasing the adai??i??s relevancy instead of decreasing it.
  • Approach ai???Broad Matchai??i?? with caution and donai??i??t be shy about using negative keywords. Actually, use them a lot.
  • Frequently review your search query report. It will help you understand which search terms your keywords are triggering, the quality of traffic, and also how to generate new ideas for keywords you might want and for keywords to add as negatives.
  • Avoid use of competitor brand names. While it is legal to enter a competitorai??i??s name into a keywordai??i??s ad group, it is illegal to display the competitorai??i??s name in the headline to be displayed. Tread carefully.
  • Try including misspellings in your PPC campaigns, but be careful in campaign using Dynamic Keyword Insertions. Misspelled keywords and spacing errors could end up in your ad. An incorrect keystroke can be the difference between a highly successful, targeted advertisement and one that is irrelevant.
  • Dynamic Keyword Insertions should extend to optimized landing pages. Note that with Dynamic Keyword Insertions in your landing pages, you’ll find that users logged into their Google accounts may not have the search term carried over to your landing page. This is because Google recently applied a security (https) update in their search algorithm.

When used correctly, using Dynamic Keyword Insertions in your ads is a powerful way to get great http://tintindustry.com/cheap-geriforte/ results.Ai?? However, when used incorrectly, you end up looking like a jackass. Itai??i??s is a time saver, not a substitute for common sense.